Tuesday, 29 April 2008
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Amplifico Interview - See Heart See Muscle: part 2
You seemed to be having a lot of fun at your album launch party at Club Ego the other month, how did it feel finally releasing the album? With so many people there was there added pressure on you to perform? Or was it just a relief to have the album out?
It was an incredible relief releasing the record and we did have a lot of fun at the launch party. I was pretty nervous beforehand. I tend to be with gigs of that nature, where the onus is really on us, until I get on stage then everything just slots in to place and I have a good time. We all desperately just wanted to go out and show everyone in the room a good time too.
Would you rather be with a big label, in an ideal world? Or is it working out better being independent? What can you tell us about MDM Creations?
Continuing independently would be nice in an ideal world - having complete creative control is a sacred thing. But sadly without big financial backing, you are much less likely to be able to enjoy and learn from the kind of expertise a major label and its network of people can bring. To have access to the best producers, best directors, best photographers, best PR, best artists via the independent route is a much more tricky one. I have had a few tasters of that kind of environment and its incredibly motivating.
Also if you want to get big exposure to sustain a livelihood in this business, unless you get that lucky break or win the lottery, you have to have a massive money fund for PR which we just don't have as an independent entity!
MDM Creations is a transient record label of sorts that we set up with my Dad to enable the release of the first album until one day we perhaps find a better alternative to release our music!"If Dave or Ross decided it wasn't working for them, then I'm pretty sure we'd call it a day."
You don't have an official bass player in the band, are you looking for one, or is there no desire to change the dynamic of the group?
We do actually have a bass player. He's just not advertised as official as we've only been playing live and recording with him for about a year now. Amplifico started out with an official bass player in 2004, but we sadly parted ways with him in 2006. Straight after that we tried our best to take on a new 'official' band member on bass to fill his shoes, but it just wasn't happening - we soon realised that what was so sacred about the dynamic of the core line-up was a 10 year friendship and history playing together in different bands. Ross, Dave & I have a very special matured trust in each other that we will not find with anyone unless we play with them for a long time to establish that same trust.
If any of the members of Amplifico decided it wasn't working for them any more would that be it for the band? Or would you look to keep it going with new members?
Well it would probably depend on the circumstances... but right now, if Dave or Ross decided it wasn't working for them, then I'm pretty sure we'd call it a day.
Finally, what is your favourite thing about Scotland? And what's your least favourite?
Fav thing: got to be its beauty. I think its a sin how many Scottish friends of mine have not yet seen the Highlands & Islands, Glencoe or even made a trip to Loch Lomond. These are places to be proud of as a Scot. All the wee fishing villages on the east coast of fife are beautiful too.
Least favourite: Got to be the weather. It's the only thing that makes me consider living elsewhere in the long term. Blue skies and sunshine are the best medicine ever - we just don't get enough, it's not right!
Thanks for your time
No problemo!
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